What do you do when you need a lot of money but you don’t have nearly enough time to earn it by the hour? Sell off your stuff, baby…a lot of it.
The last time Joel and I did this was in November in order to finish recording Sex & Sound. Now we are at it again, only this time it’s to pay for a college radio campaign to promote our west coast tour this fall.
This time the sell-off is slightly more painful, with our power mac, my keyboard, our couch, Joel’s bass guitar, and my only remaining photography light among the bigger items being sacrificed to raise the money by August 1st. But we’ve come to realize that no matter how good our shows are, people just aren’t going to come if they don’t know about them. Are we sure that this college radio campaign is the ticket? We have a lot of good reasons to think that it is, but we’d be lying if we said we are sure. But without risk there can be no reward…and forgetting all your excuses and just going for it is a hell of a lot more exciting than the alternative, is it not?